Project

The project and brand ZOZULKA. emerge from working with the tie as a form of personal practice.
Transforming these objects is, for me, a process of self-regulation and a return to a childlike need to decorate things that feel tender and meaningful.

The project “Embroidered Ties” is an attempt to reclaim control over my life through hand-embroidered ties — symbols of strength, identity, and autonomy.
The tie, traditionally a sign of power and formality, is reclaimed and transformed into a narrative of independence and personal voice.

It is an attempt to regain agency, to create my own rules of the game, and to find strength within vulnerability.

My ties are diverse — sad, colorful, strange — yet all of them refuse to be part of the system.

ZOZULKA. exists at the intersection of art and brand — as a personal method of working with the body, fear, and memory.